Why Mobile App Attribution Matters for Successful Mobile Ad Campaigns

by János Moldvay
Why Mobile App Attribution Matters for Successful Mobile Ad Campaigns

Mobile Ads are one of the biggest drivers of growth in the advertising industry. According to forecasts, global spending on mobile advertising is expected to reach 270 billion US dollars by 2020. However, many mobile marketers lack specific knowledge on how to leverage the full potential of their mobile ad campaigns. One of the solutions for this is Machine Learning-based Mobile App Attribution…

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CLV Attribution

by János Moldvay
CLV Attribution

Ideally all marketing activities should aim at attracting and retaining customers with the highest (possible) customer lifetime value (CLV). CLV is the net profit a customer contributes to a company over his entire lifetime…

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Unified Marketing Impact Analytics

by János Moldvay
Unified Marketing Impact Analytics

Algorithmic multi-touch attribution (MTA) helps advertisers to accurately measure the effectiveness of their digital marketing campaigns. It is based on micro-level user data, measured mainly through technologies such as cookie-tracking or fingerprinting…

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Cross-Device Tracking and Marketing Attribution

by János Moldvay
Cross-Device Tracking and Marketing Attribution

If I were to summarize. Incentivizing your visitors to log into their account with you is the only clean permission based way to track them across devices.

This quote from Avinash Kaushik nicely summarizes what I am going to discuss in more detail in the post. So if you’re short on time, please just remember Avinash’s statement…

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Marketing Attribution – Part 2

by János Moldvay
Marketing Attribution – Part 2

As already mentioned in the last post, accurately measuring all user journeys is a challenge. The tracking solution needs to integrate all channel-clicks (and preferably -views), the ones from cookies that have converted at some point and the ones from cookies that haven’t…

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