CLV Attribution

by Janós Moldvay
CLV Attribution

Ideally all marketing activities should aim at attracting and retaining customers with the highest (possible) customer lifetime value (CLV). CLV is the net profit a customer contributes to a company over his entire lifetime…

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Unified Marketing Impact Analytics

by Janós Moldvay
Unified Marketing Impact Analytics

Algorithmic multi-touch attribution (MTA) helps advertisers to accurately measure the effectiveness of their digital marketing campaigns. It is based on micro-level user data, measured mainly through technologies such as cookie-tracking or fingerprinting…

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Cross-Device Tracking and Marketing Attribution

by Janós Moldvay
Cross-Device Tracking and Marketing Attribution

If I were to summarize. Incentivizing your visitors to log into their account with you is the only clean permission based way to track them across devices.

This quote from Avinash Kaushik nicely summarizes what I am going to discuss in more detail in the post. So if you’re short on time, please just remember Avinash’s statement…

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Marketing Attribution – Part 2

by Janós Moldvay
Marketing Attribution – Part 2

As already mentioned in the last post, accurately measuring all user journeys is a challenge. The tracking solution needs to integrate all channel-clicks (and preferably -views), the ones from cookies that have converted at some point and the ones from cookies that haven’t…

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