MTA & UMM
Data-driven Multi-Touch Attribution and Unified Marketing Measurement
Marketing Mix Modelling based on aggregated data
Learn how Axel Springer overcame tracking challenges and achieved remarkable results in display ad measurement
Explore how Deuba saw an impressive 60% to 80% boost in attributed conversions
Discover how FREENOW gained enhanced insight into the true incrementality of their marketing activities
Read how awork allocated their media budget effectively and scales their SaaS business
Understand how server-side tracking improves attribution
Find out why the ROAS for TV was 256% higher than assumed by the previous solution.
Learn how the CPO (cost per order) of the Die ZEIT online shop was reduced by 76%.
FC St. Pauli
Discover why FC St. Pauli was able to reduce Media Budget while creating target group matching campaigns
The latest on ad tech as well. as product and company announcements from Adtriba
Live Podcast Registration
Join our weekly conversation on all things marketing measurement
Whitepaper Tracking Regulations
How marketing measurement will work in future despite tracking regulations
Data-driven marketing attribution solutions compared
Use cases and requirements for Unified Marketing Measurement
Things to know from the ad tech sector and the latest product and company announcements from Adtriba.