Simple Cross-Channel Management

OPTIMIZE YOUR MARKETING PERFORMANCE

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WHY

Cross-Channel Marketing is complex

  • Different channels, different accounts, different dashboards and duplicate tracking of conversions. On top of that: Antiquated last-click attribution leading to flawed marketing decisions.
  • AdTriba takes the complexity out of cross-channel advertising: Aggregating all your cross-channel data and using data-driven attribution modelling for an accurate view on your marketing performance.

TRUSTED BY

Wrangler
Lee
Die Zeit
Rebelle
Flyeralarm
Chocolissimo

HOW IT WORKS

Collect Cross-Channel User Journey Data

  • Automatic Integration of all Ad-Costs
  • Display View & On-Site Tracking
  • User-Centric Cross-Device and Mobile Tracking

Data-Driven Attribution Modellling

1. User Journeys

Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective.

2. Machine Learning

Attribution Modelling through machine learning algorithms to determine actual performance of all campaigns.

3. Insights & Actions

Actual performance, CPA and ROI per channel and campaign.

Cross-Channel Marketing Reporting

  • Always know exactly which channels and campaigns are working, and which don't. Get alerts and optimization suggestions, conduct Scenario- and What-If-Anaylsis.

START INCREASING YOUR MARKETING ROI NOW

INTEGRATIONS

Google AdWords
Facebook Ads
Criteo
Bing
Segment
Adjust
Tealium
TagCommander
Shopify
Bigcommerce
Volusion
Magento

FAQ

How much does signing up or the tracking integration cost?

Nothing, you sign up & integrate the tracking into your site and we start tracking the journeys of your users and customers.

What channel and campaign parameters do you require?

Ideally you use auto-tagging or UTM Parameters (https://blog.kissmetrics.com/how-to-use-utm-parameters).

Is my data safe?

Yes, our servers are hosted in Germany and our infrastructure runs under the pretty strict german data privacy law.

What is an event?

An event is an interaction of your user with your website, for example a page impression or conversion.

What do I have to do to integrate the campaign cost data from Google, Facebook etc.?

Once logged in, under “integrations” you click the channels you want to integrate cost data from. You only need to do this once per channel, which will give AdTriba read-access to your Adwords, Facebook, Bing or Criteo account. This way AdTriba can regularly pull the cost data from the ad-platforms you are working with.

I integrated the tracking, what now?

We let you know as soon as we tracked the first user journeys that everything is ok. This usually takes about an hour max.

When do I see the first numbers and report?

Depending on the number of conversion events happening on your site it usually takes 4 weeks before a first reliable Attribution Model can be calculated. Before that we only display a simplified performance report.

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