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AI-Powered Marketing Decisions

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Our AI-powered attribution system provides marketing professionals with conversion insights they need to fully understand the impact of their marketing and ad spendings.

WHY

  • Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

    John Wannamaker

Solving Cross-Channel Marketing

Different channels, different dashboards, and duplicate tracking of conversions. On top of that: Antiquated last-click attribution leading to flawed marketing decisions and wasted ad spend.

 AdTriba makes customer journey analysis easy and eliminates complexity: Aggregating all cross-channel data and using data-driven attribution models lead to optimized marketing performance.

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HOW IT WORKS

Data-Driven Attribution Modeling

1. User Journeys

Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective.

2. Machine Learning

Attribution Modeling through machine learning algorithms to determine actual performance of all campaigns.

3. Insights & Actions

Understanding cross-channel CPA and ROAS lead to increased marketing effectiveness.

Cross-Channel Marketing Reporting

 Always know exactly which channels and campaigns are working, and which don’t.

 Get alerts and optimization suggestions, conduct scenario- and what-if-analysis.

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Customer Journey Analytics

 Holistic customer journey analysis, find out how your customers interact with your marketing campaigns and what the customer flow is.

 In-depth insights into your customer journeys’ effectiveness and cross-channel effects.

OUR CLIENTS LOVE US

Zeit-testimonial
  • With AdTriba, our digital marketing performance is constantly improving through cross-channel marketing attribution.

    Alexander Holm
    Alexander HolmDirector of Online Marketing and Customer Analytics, Die Zeit
  • AdTriba enables us to understand and optimize our customer journeys better than ever.

    Martin Simon
    Martin SimonOnline Marketing Manager, Lekker
Bringmeister-testimonial
  • We wanted a solution to optimize our marketing campaigns on the basis of cross-channel user journey analysis. And that’s exactly what AdTriba enables us to do.

    Carolina Balzereit
    Carolina BalzereitSenior Online Marketing Manager, Bringmeister