AI-Powered Marketing Decisions
Optimize Your Marketing Performance
Cross-Channel Marketing is complex
Different channels, different dashboards and duplicate tracking of conversions. On top of that: Antiquated last-click attribution leading to flawed marketing decisions and wasted ad spend.
AdTriba makes customer journey analysis easy and eliminates complexity: Aggregating all cross-channel data and using data-driven attribution models lead to optimized marketing performance.
HOW IT WORKS
Collect Cross-Channel User Journey Data
Automatic Integration of Ad-Costs through APIs
Display Impression & On-Site Tracking
User-Centric Cross-Device and Mobile Tracking
Data-Driven Attribution Modeling
Cross-Channel Marketing Reporting
Always know exactly which channels and campaigns are working, and which don’t.
Get alerts and optimization suggestions, conduct scenario- and what-if-analysis.
Customer Journey Analytics
Holistic customer journey analysis, find out how your customers interact with your marketing campaigns and what the customer flow is.
In-depth insights into your customer journeys’ effectiveness and cross-channel effects.
START INCREASING YOUR MARKETING ROI NOW
What do I have to do to integrate AdTriba?
- Implement AdTriba’s onsite tracking code on your website, usually done via a tag manager. This is similar to integrating Google Analytics.
- Enable automatic cost-upload through APIs via one-click integration.
Does AdTriba consider Display Ad Impressions and View Through Conversions?
Yes, with our impression tracking display views and view through conversions can be tracked and integrated into our attribution model. Our display impressions tracking is certified by Google and Yahoo, thus it can be integrated with every ad network and DSP. To set this up, your DSP or display ad network will integrate AdTriba impressions tracking codes into your creatives.
Which Attribution Model does AdTriba use for Marketing Attribution?
AdTriba uses a data-driven attribution modeling approach. We apply AI and machine learning based algorithms to the user journeys to calculate attribution models for every client individually. These attributions models are being updated every night. Here’s a video that explains our algorithm in more detail: https://youtu.be/iDl-arisoR8
How is AdTriba different from existing Solutions?
AdTriba is by far the solution that is the easiest to use and the quickest to implement. We are 100% transparent about our attribution modeling algorithm. If you’re interested, we’ll even let you peek into our python code. We don’t want to provide our clients with a data science black box but instead built trust. Last but not least we are extremely cost-efficient.
How does AdTriba’s cross-device tracking work?
We use deterministic cross-device tracking through our user identity tracking. Through our cross-device user pool, we enhance user journey by including information from anonymous and comparable users. You can read about the details in this blog post: https://www.adtriba.com/2016/06/28/cross-device-tracking-and-marketing-attribution/
Is Email-Tracking possible?
Yes, we can track clicks and opens of emails and consider them as part of the user journey.
What are the requirements for TV-Attribution?
Once our onsite tracking is in place, we only need the exact broadcasting schedule for every TV spot.