Evaluate marketing holistically, optimize budget allocation and increase revenue —
with the help of AI.

Unified Marketing Measurement and more with Adtriba's marketing intelligence solution.

“We wanted a solution to optimize our marketing campaigns based on a cross-channel user journey analysis. And that's exactly what Adtriba allows us to do.”
Carolina Balzereit
Teamlead Online Marketing & Social Media — Bringmeister
“Adtriba continuously improves our digital marketing performance through cross-channel marketing attribution.”
Alexander Holm
Director Online Marketing & Customer Analytics — Die Zeit
“Detailed insights regarding our customer journeys and precise evaluation of our marketing channels enable us to continuously improve our marketing ROI, thanks to Adtriba.”
Carolin Kobelt
Web Analyst — FTI Touristik
“With Adtriba, we can understand and optimize our customer journey better than ever.”
Martin Simon
Online Marketing Manager — lekker Energie

Analyze customer journeys holistically:

Adtriba tracks and evaluates marketing activities holistically: cross-channel and cross-device, online and offline as well as performance and brand. Including TV on a user level. Automated, fair and transparent evaluation of each channel.

Automatically receive budget recommendations:

Adtriba uses machine learning algorithms to identify which investments are worthwhile and which are not, and makes recommendations based on it. Displayed in a simple dashboard.

Optimize performance and increase ROI:

Adtriba helps marketing managers make better decisions. Through machine learning, marketing optimization is simple, reliable and highly efficient. Additionally, CLV Attribution is easy to implement with Adtriba.

Implement Adtriba quickly and easily:

Adtriba is integrated and ready to use with just a few clicks. First insights and optimization recommendations are available in no time.

Better decisions thanks to AI.

Adtriba is a SaaS solution for holistic marketing measurement and optimization, customer journey analysis and cross-channel management.

1

Aggregate Data

Adtriba collects and integrates all necessary data via web tracking, mobile app data integration and connections to various platforms.
2

Apply Machine Learning

Adtriba automatically evaluates all user journeys through machine learning, generates insights and derives optimizations.
3

Profit from Insights

Actionable recommendations lead to an optimal budget allocation – and increased performance.