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AI-Powered Marketing Decisions

OPTIMIZE YOUR MARKETING PERFORMANCE

 

WHY

Cross-Channel Marketing is complex

 Different channels, different dashboards and duplicate tracking of conversions. On top of that: Antiquated last-click attribution leading to flawed marketing decisions and wasted ad spend.

 AdTriba makes customer journey analysis easy and eliminates complexity: Aggregating all cross-channel data and using data-driven attribution models lead to optimized marketing performance.

TRUSTED BY 

HOW IT WORKS

Collect Cross-Channel User Journey Data

 Automatic Integration of Ad-Costs through APIs

 Display Impression & On-Site Tracking

 User-Centric Cross-Device and Mobile Tracking

Data-Driven Attribution Modeling

1. User Journeys

Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective.

2. Machine Learning

Attribution Modeling through machine learning algorithms to determine actual performance of all campaigns.

3. Insights & Actions

Understanding cross-channel CPA and ROAS lead to increased marketing effectiveness.

Cross-Channel Marketing Reporting

 Always know exactly which channels and campaigns are working, and which don’t.

 Get alerts and optimization suggestions, conduct scenario- and what-if-analysis.

Customer Journey Analytics

 Holistic customer journey analysis, find out how your customers interact with your marketing campaigns and what the customer flow is.

 In-depth insights into your customer journeys’ effectiveness and cross-channel effects.

INTEGRATIONS

FAQ