Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective.
Attribution Modelling through machine learning algorithms to determine actual performance of all campaigns.
Actual performance, CPA and ROI per channel and campaign.
Ideally you use auto-tagging or UTM Parameters (https://blog.kissmetrics.com/how-to-use-utm-parameters).
Yes, our servers are hosted in Germany and our infrastructure runs under the pretty strict german data privacy law.
An event is an interaction of your user with your website, for example a page view or conversion.
Once logged in, under “integrations” you click the channels you want to integrate cost data from. You only need to do this once per channel, which will give AdTriba read-access to your Adwords, Facebook, Bing or Criteo account. This way AdTriba can regularly pull the cost data from the ad-platforms you are working with.
We let you know as soon as we tracked the first user journeys that everything is ok. This usually takes about an hour max.
Depending on the number of conversion events happening on your site it usually takes 4 weeks before a first reliable Attribution Model can be calculated. Before that we only display a simplified performance report.