Data-driven Marketing Mix Modelling
Marketing insights fast, simple and privacy-friendly
Find out what impact your marketing activities have on your sales and optimize your budget allocation with ease.
Tracking-restrictions and platform silos make ad spend optimization super hard.
Adtriba Sphere helps marketing teams to master the challenges associated with this task.
János Moldvay
Co-Founder & CEO
Adtriba
Marketing Mix Modelling
Measure real-world performance
Find out how each channel really impacts conversions and sales in one place.
- Incrementality for all activites
- Fully automated
- No more data silos
Holistic measurement
Understand correlations across the board
Measure efficiency for all acitivites, incl. offline activities like OOH and TV as well social channels and external factors like weather or saisonality.
- Online and offline acitivites
- Including TV and print
- Social channels
- External non-marketing factors
Future-proof
Stay in line with privacy requirements
Sphere works with aggregated data on source level, so you do not depend on tracking single users.
- Leverages data on source level
- No tracking infrastructure needed
- Not impacted by IDFA deprecation, ITP or GDPR
AI-powered analytics
Get granular insights you can rely on
Sphere’s dedicated machine learning models take all details into account and help you to minimize inefficient activities
- Source saturation
- Marginal CPA
- Optimization strategy
Media Planning and forecasting
Optimize and plan ahead with ease
Evaluate current performance and get exact recommendations on how to optimize your spend.
- Optimum scenario planner
- Forecasts
- Smart budget recommendations
- Ready to use media plans