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Multi Touch Attribution and UMM

Understand marketing performance on user level.

Analyze customer journeys holistically

  • Cross-device
  • Online and offline
  • Including TV attribution

Get comprehensive insights 
to push marketing efficiency to new heights.

Adtriba helps you set up a pixel- and utm-based tracking for online activities and integrates offline data for precise results of your marketing mix.

Benefit from data-driven Multi Touch Attribution and Unified Marketing Measurement and understand incremental impact of each marketing tactic.

Get the relevant metrics to optimize marketing spend and receive additonal recommendations in a simple dashboard


Accurate marketing attribution has become increasingly challenging.
Adtriba Core reduces complexity and ensures full transparency for marketing teams.

János Moldvay

Co-Founder & CEO



Multi Touch Attribution

Analyse customer journeys end-to-end

Evaluate customer journeys from start to finish incorporating all touchpoints for full transparency.

  • Cross-channel
  • Cross-device
  • Fully automated

Unified Marketing Measurement

Get the full picture on user level

Use UMM features to correlate multi-touch attribution with aggregated data. Benefit from holistic measurement of all marketing activities and find out how they resonate on individual level.

  • Social Channels
  • Offline Activities
  • TV Attribution
  • External Factors
AI-driven marketing analytics

In-depth analysis

Granular insights and precise metrics

Leverage the potential of machine learning and get accurate values for complex customer journeys with multiple touchpoints.

  • Comparison of converting and non-converting customer journeys
  • Fractional conversions
  • Time span and sequence considered
  • Including on-site events

Swift results

Fast and easy to use

Get up and running quickly with our customer service and benefit from insights and recommendations in no time.

  • Easy to implement within a few weeks
  • Highly automated and low maintenance
  • Actionable results
  • Integrates well with other tools
  • Dedicated customer support

Reliable metrics

Unbiased and holistic analytics

Go beyond data silos and biased attribution models with independent, data-driven analytics.

  • Fully transparent algorithm
  • Deduplication of conversions
  • Unbiased performance reports
AI-driven budget allocation and campaign assessment

Smart budget allocation

Evaluate channels on campaign level

Understand how each campaign drives conversions on different channels and handle budget shifts accordingly.

  • Automated cost data integration
  • Ready-to-use media plans
  • Campaign optimization on the fly

Essential features

We've got you covered

Benefit from future-proof marketing measurement with a whole range of useful features.

  • Customer Journey Report
  • Raw data export to your BI tools
  • Spend Mapper
  • Integration of CRM data
  • Customer Lifetime Value (CLV) attribution

With Adtriba, we can understand and optimize our customer journeys better than ever before.

Martin Simon

Online Marketing Manager

lekker Energie GmbH

Ready to get started?

Start increasing marketing ROI with holistic, data-driven marketing measurement today.