Multi Touch Attribution and UMM
Understand marketing performance on user level.
Analyze customer journeys holistically
- online and offline
- including TV attribution
Get comprehensive insights to push marketing efficiency to new heights.
Adtriba helps you set up a pixel- and utm-based tracking for online activities and integrates offline data for precise results of your marketing mix.
Benefit from data-driven Multi Touch Attribution and Unified Marketing Measurement and understand incremental impact of each marketing tactic.
Get the relevant metrics to optimize marketing spend and receive additonal recommendations in a simple dashboard
Accurate marketing attribution has become increasingly challenging.
Adtriba Core reduces complexity and ensures full transparency for marketing teams.
Co-Founder & CEO
Multi Touch Attribution
Analyse customer journeys end-to-end
Evaluate customer journeys from start to finish incorporating all touchpoints for full transparency.
- Fully automated
Unified Marketing Measurement
Get the full picture on user level
Use UMM features to correlate multi-touch attribution with aggregated data. Benefit from holistic measurement of all marketing activities and find out how they resonate on individual level.
- Social Channels
- Offline Activities
- TV Attribution
- External Factors
Granular insights and precise metrics
Leverage the potential of machine learning and get accurate values for complex customer journeys with multiple touchpoints.
- Comparison of converting and non-converting customer journeys
- Fractional conversions
- Time span and sequence considered
- Including on-site events
Fast and easy to use
Get up and running quickly with our customer service and benefit from insights and recommendations in no time.
- Easy to implement within a few weeks
- Highly automated and low maintenance
- Actionable results
- Integrates well with other tools
- Dedicated customer support
Unbiased and holistic analytics
Go beyond data silos and biased attribution models with independent, data-driven analytics.
- Fully transparent algorithm
- Deduplication of conversions
- Unbiased performance reports
Smart budget allocation
Evaluate channels on campaign level
Understand how each campaign drives conversions on different channels and handle budget shifts accordingly.
- Automated cost data integration
- Ready-to-use media plans
- Campaign optimization on the fly
We've got you covered
Benefit from future-proof marketing measurement with a whole range of useful features.
- Customer Journey Report
- Raw data export to your BI tools
- Spend Mapper
- Integration of CRM data
- Customer Lifetime Value (CLV) attribution
With Adtriba, we can understand and optimize our customer journeys better than ever before.
Online Marketing Manager
lekker Energie GmbH