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Unified Marketing Measurement – UMM

Marketing Mix Modeling (MMM) and Multi Touch Attribution (MTA) in one Model. Machine Learning powered.


  • Marketing Mix Modeling (MMM) and Multi Touch Attribution (MTA) are increasingly meeting their limits to answer the challenging questions marketing managers face.

  • MMM and MTA cannot fully reflect the current marketing reality, because they do not link the interdependencies between the online and offline worlds.

  • The goal of UMM is not to apply MMM and MTA simultaneously. Rather, the aim is to create a uniform model for evaluating marketing effectiveness.

  • The interaction of both models enables

    advertisers to measure marketing investments differently and more accurately in order to develop coherent and consistent action plans.

Cedik Zoungrana

Cedik Zoungrana

Head of Sales

Adtriba GmbH

Adtriba is a SaaS solution for future-proof marketing measurement and optimization.
Sounds interesting?