Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective.
Attribution Modeling through machine learning algorithms to determine actual performance of all campaigns.
Understanding cross-channel CPA and ROAS lead to increased marketing effectiveness.
Yes, with our impression tracking display views and view through conversions can be tracked and integrated into our attribution model. Our display impressions tracking is certified by Google and Yahoo, thus it can be integrated with every ad network and DSP. To set this up, your DSP or display ad network will integrte AdTriba impressions tracking codes into your creatives.
AdTriba uses a data-driven attribution modeling approach. We apply AI and machine learning based algorithms to the user journeys to calculate attribution models for every client individually. These attributions models are being updated every night. Here’s a video that explains our algorithm in more detail: https://youtu.be/iDl-arisoR8
AdTriba is by far the solution that is the easiest to use and the quickest to implement. We are 100% transparent about our attribution modeling algorithm, if you’re interested we’ll even let you peek into our python code. We don’t want to provide our clients with a data science black box but instead built trust. Last but not least we are extremely cost-efficient.
We use deterministic cross-device tracking through our user-identity tracking. Through our cross device user pool we enhance user journey by including information from anonymous and comparable users. You can read about the details in this blog post: https://blog.adtriba.com/2016/06/28/cross-device-tracking-and-marketing-attribution/
Yes, we can track clicks and opens of emails and consider them as part of the user journey.
Once our onsite tracking is in place, we only need the exact broadcasting schedule for every tv spot.