Yoohoo! Another week, another feature 🙂 After introducing the what/if budget simulator, we have just rolled out another update for our dashboard! You may have already noticed a new tab under “Settings” called “Channel Mapper”.
This fantastic feature enables you to customize your incoming traffic to map channels, source, and campaigns as you see fit.
Adding new parameters to the channel mapper
By default, traffic (and hence, conversions) are mapped according to Google’s channel definition. However, you may have many good reasons to deviate from the standard settings. You might get traffic from the search engine duckduckgo.com appearing under “referral“. Well, if you’d rather have it listed under “organic“, you can very simply set it as such with the channel mapper.
Anther scenario: you might have referral traffic coming from a particular website you’re in cooperation with. In which case, you could redirect this source to your “cooperation” channel. And if it’s from a particular page, you can add more parameters so that it only affects certain pages, but not the entire website.
In refining the source of your customers, you get more insightful data about attribution and how to accredit each touchpoint in your conversion processes. Consequently, you can make better marketing decisions, based on how these channels perform. And one of the best aspects about the channel mapper is that it works instantly and retroactively. Your data is adjusted within a few seconds in the performance dashboard and adjusts your past performance. Like that, your data is always up-to-date. And don’t forget to click on the “Submit” button to save your changes!
Of course, you can add as many parameters as you wish. Our algorithms are robust enough to handle them – so bring it on! And as usual, don’t hesitate to get in touch with one of us or leave a comment if you have any questions or feedback.