Attribution modelling is too often misunderstood. Reviewing six most common misconceptions about attribution modelling with our data experts
Defining cross-device tracking: cross-device tracking means being able to track a user’s digital marketing contacts on different devices.
70% of European and 84% of US marketers think that attribution is critical or at least very important to marketing success
What is marketing attribution? A introduction to the basic concepts of attribution marketing and its benefits. Brought to you by AdTriba